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If you’ve driven down Market Street at Reston Town Center recently, you’ve probably seen the construction going on at Bow Tie Cinemas. They’re giving the building a more modern look while still capturing the charm of Reston Town Center and the elegance of a four-generation family-owned cinema.  Don’t worry, they’re an open, functioning construction site and will continue to stay serving customers throughout the renovations.

Check out what what’s being improved:

New Theaters
The best part about these new theaters are the bigger, better and comfier seats. All the seats are luxuriously padded leather and each row is about 1 ½ the size of the old seats. That means more leg room (hallelujah!). Every seat gets an arm rest that can be put up and includes a cup holder – no more trying to balance a drink and popcorn on your lap! We knew Bow Tie Cinemas was serious about this renovation was when they included padding underneath the arm rest to create a bench for some mid-movie snuggling.

The new amphitheater-style seating makes sure that even the smallest of movie-goers can see over their neighbor’s head. This height also allows for a hallway entrance into the theater, keeping out noise and light for a more immersive movie experience.

The theaters are closed on rotation for renovations, so the theater as a whole NEVER closes during this process.  Currently eight theaters are open, with five renovated and three awaiting their transformation. Next week the final three will close, and only new theaters will be available for seating!  At the unveiling, we look forward to seeing eleven beautiful new theaters!

It’s not just the seats that are getting bigger – the screens are too! After the renovation and knocking out some wall space, screen sizes will measure 30 feet and larger. The largest screen will be 55 feet and IMAX capable. Bow Tie Cinemas transferred to completely digital movies about a year ago and currently have four 3D projectors, but will have up to six 3D-capable theaters when they’re finished.

Who doesn’t love to munch on delicious snacks during a movie? (Just be careful not to chew too loudly!) Bow Tie is completely revamping their concession stands. The one downstairs is sparkly and  is fully functional.

The second, bigger, concession stand will be upstairs, offering twice as many registers, two huge popcorn poppers and two fryers.  The fryers allow for an expanded menu including more substantial snacks that can be taken into the theater. Did someone say dinner and a movie?

The outside of the cinema is also getting a face lift. Bow Tie Cinemas signs now stand in place of the original large marquis, however there will still be a non-digital marquis above the box office to keep the nostalgic feel. Behind the new marble-covered box office, there is a digital screen for show times, and if you look up, there’s a shockingly bright red cheery ceiling.

Nothing will be left out during this renovation – the lobby and the restrooms also get an upgrade. Restrooms were outfitted with new fixtures and Dyson air hand blade dryers while the lobby will be re-arranged with six new electronic ticket machines on the right wall as you enter, new wall paper and light fixtures, and the reception desk will reside in the center of the lobby under the escalators. This will give the lobby a natural flow to the concession stands and theaters, while creating an almost romantic and exciting décor. They are also adding a new party room adjacent to the lobby for birthdays and celebrations.  Bow Tie Cinemas opens around noon Monday through Thursday while the heavy construction occurs in the early mornings, so your movie will not be disturbed by loud noises.
Construction is just about at the half-way mark and is expected to be finished this fall. Stay tuned for details on the grand re-opening!

We have lots of shows here at Reston Town Center; movies, art exhibits and concerts abound. Creating a community with family-friendly entertainment and activities is one of our biggest priorities. Families that play together stay together, right?

One of our biggest musical events is the Concerts on the Town Series in the Pavilion on Saturday nights, June – August, hosting musicians of all styles. From big band music to bossa nova and red-hot Bayou music, along with reggge and doo-wop, you are sure to find a style that makes you want to dance along. And as you can see, most people bring picnics or lawn chairs and make an evening of it.

Of course there are lots of other performances held in the Pavilion, like Mr. Knick Knack’s morning children concerts on Mondays from 10:30-11:15am and Community Concerts like School of Rock’s performances by future rock stars-in-training on Friday nights – all free!

Bow Tie Cinemas, a four-generation family owned company, also provides several fun programs to bring any and everybody to the movies. Super Tuesdays cause a stir because all seats for regular films are only $6, and all seats for 3-D films are only $9. Meet Me at the Movies: Senior Movie Day occurs on the 4th Monday of each month and offers refreshments and door prizes before the chosen film – free for those 55+! Kids can also catch a free movie this summer on Tuesdays and Wednesdays at 10am with parents during Kids Club Film Series so you get the theater experience with some of their favorite popular movies. Bow Tie Cinemas haven’t left the cinephiles out either – for those who miss the good old days of movie magic, there’s the Cine Classics Series on Saturdays and Sundays at 11am with favorites like “Jaws,“ “The Sound of Music,” “Back to the Future” and “The Maltese Falcon.”

If you’re looking for something more interactive, check out Reston Town Center’s art scene. Art programs at Greater Reston Arts CenterIn its mission to engage the community in contemporary art, Greater Reston Arts Center  has interactive art exhibits, art programs, and educational programs for all ages. Receptions and gallery talks are open to the public for each new exhibit, and they have extensive youth and family programs like family gallery weekend workshops where the whole family can create art together.

So instead of sitting on the couch watching TV this summer, grab those family and friends and check out the nostalgic, creative and fun events at Reston Town Center!

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